Ambition

Hilton Resorts partnered up with Coca Cola in the UAE for a summer promotion, to boost reservations and increase the volume in the food & beverage outlets during a traditionally slow season, slowed even more so by the 2009 recession

Solution

The response came as a co-branding exercise and the creation of a sub-brand: Hilton Moments. Visuals produced were press ads & posters.

Channels

Magazine ads (TimeOut Dubai & Abu Dhabi) with overlay strips that contain punch-out cards with details about all the promotions, to emphasize membership, and Duratrans posters at every hotel to indicate availability.

Impact

Use of the cards helped track the new revenue performance in each hotel/outlet.