Focusing on a company's design resources & activities, the design manager is the connecting point between the market needs, client vision, and creative enablers.

Through project management, design, strategy and supply chain techniques, the design manager controls the creative process, supports a culture of creativity and builds a structure and organization for design.

As the idea of creating captivating consumer experiences becomes central to the success of the modern organization, so does the role of the design manager within an organization’s level of management.